Shaddah Media, a podcast channel under Delight Group, is focused on sharing insightful conversations and cultural perspectives with audiences in Kuwait and beyond. As part of the team, I designed visual content including thumbnails and Instagram posts, helping establish the channel’s brand identity and drive early audience engagement.
Note: Actual posting and scheduling of content were managed by another team member.
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• Designed and planned all thumbnails for YouTube, TikTok, and Instagram
• Created engaging posts tailored to attract and retain viewers
• Ensured consistent visual identity across all platforms
• Used content trends and audience insights to guide design strategy
• Transformed podcast content into scroll-stopping visuals
Skills Applied:
• Social Media Content Planning
• Visual Design & Branding
• Adobe Photoshop / Illustrator / Canva
• Marketing Strategy Alignment
• Time Management & Attention to Detail
• Collaboration & Communication
Instagram Performance
Some of My Work
YouTube Performance
Key Takeaways
• Created the first 6 posts to introduce the brand and set the tone
• Drove early engagement with strong visuals and trend-based strategy
• Contributed to 890K+ YouTube views and 24K+ subscribers through thumbnail design
• Designed all posts and reel covers for visual consistency.
• Planned content to attract the target audience.
Conclusion
At Shaddah Media, a focused approach to content design and social media strategy successfully launched a fresh podcast brand. Through engaging visuals, consistent branding, and targeted posts, the account quickly built a strong presence and connected effectively with its audience, setting a solid foundation for continued growth.
