Handled key aspects of social media management for Uniway’s student recruitment campaigns, including planning, designing, and developing all social media content. Took full ownership of visual creation and content strategy to effectively engage prospective students and promote study abroad opportunities. Collaborated closely with the marketing team to ensure alignment with overall recruitment goals.
Note: Actual posting and scheduling of content were managed by another team member.
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• Planned and designed all social media posts.
• Created branded visuals to engage the target audience.
• Collaborated with the marketing team on content strategy.
• Supported campaigns with creative design; posting managed by others.
Skills Applied:
• Social Media Content Planning
• Visual Design & Branding
• Adobe Photoshop / Illustrator / Canva
• Marketing Strategy Alignment
• Time Management & Attention to Detail
• Collaboration & Communication
Instagram Performance
Some of My Work
Key Takeaways
• Launched Uniway’s Instagram with strong early engagement.
• Reels gained 29K+ views in the first few months.
• Reached 2.0K+ followers.
• Designed all posts and reel covers for visual consistency.
• Planned content to attract study-abroad students.
Conclusion
Contributed to building Uniway’s online presence from the ground up through creative content planning and design. While posting wasn’t part of my role, I handled everything from concept to final visuals—boosting reach and engagement among students. With more access, I could’ve added interactive strategies like mini-games and polls to further increase engagement.
