I may be a fresher, but I don’t wait for opportunities—I create them. I built an imaginary brand called HeyDay with zero awareness and no audience. My mission? Grow its presence in Kuwait in just 2–3 days. This project shows how I can quickly craft and execute smart digital marketing strategies from the ground up.
I turn clicks into customers and likes into love. Part SEO sleuth, part social media ninja, I mix smart strategy with creative flair to make brands shine online.
Curious about the tools behind the magic? Click the button below to discover the tricks I use to pull results out of the digital hat!
Create a digital marketing strategy from scratch for HeyDay—an imaginary hydration and energy drink brand with:
• No customers
• No brand recognition
• No social media presence
Goal
Increase website traffic by 200+ visitors in 3 days using a $32.61 budget on Google Ads, Meta Ads (Facebook + Instagram), and TikTok.
Why Google Ads, Meta Ads & TikTok Ads?
Google Ads:
Google Ads have an extensive reach across Google's search network, YouTube, and partner websites, ensuring visibility to a large audience. (Using YouTube’s targeting options to reach fitness enthusiasts, young professionals, and health-conscious individuals.) Advanced targeting capabilities allow us to reach specific demographics, interests, and behaviors.
Instagram & TikTok:
Both platforms attract a younger audience, particularly those aged 18-37, which aligns well with Heyday's target demographic of fitness enthusiasts and active individuals. TikTok and Instagram are popular among young people; they offer engaging visual content and effective advertising solutions that drive awareness and engagement for Heyday's products.
Facebook:
The largest social media platform with over 2.8 billion monthly active users, spanning a wide range of demographics. That can include older fitness enthusiasts and active individuals as well.
About HeyDay
Target Audience:
Fitness lovers, athletes, college students, gym junkies aged 18–37 in Kuwait.
• Build brand awareness
• Drive website traffic
• Measure interest using a smart workaround (since it's a dummy product)
Tools & Platforms Used
• Google Ads (Video)
• Meta Ads (Facebook & Instagram)
• TikTok Ads
• Google Analytics
• Photoshop, Filmora for visuals
• Dummy Website with “Out of Stock” button to simulate purchase intent
Targeting Strategy
HeyDay Ad
I created a simple ad in various sizes to introduce a new drink in Kuwait, aiming to raise awareness among potential customers.
9:16 Size
In-Feed Ad for TikTok
Stories/Reel for Instagram
1:1 Size
Feed-Post for Facebook
16:9 Size
Video Ad for Google Ads
Budget Allocation
• Total Budget: $32.61
• Used: $32.52
• Remaining: $0.09
Day 1 Results
• Decision: Pause Instagram ads due to high CPC and low engagement.
• Insight: Facebook posts had the lowest CPC and highest engagement.
Strategic Pivot
Reallocated remaining Instagram budget ($5.24) to:
• TikTok (Campaign 2 - New Ad): $3.24
• Facebook Reel (Campaign 2): $2.00
New Ad Concept
• Focus: Product Benefits + Coupon Code for Free Shipping
• Format: Short-form Video (9:16)
• CTA: “Buy Now – Limited Offer”
HeyDay New Ad
I created a simple ad in various sizes to introduce a new drink in Kuwait, aiming to raise awareness among potential customers.
9:16 Size
In-Feed Ad for TikTok
1:1 Size
Feed-Post for Facebook
Day 2 Results
What Happened to the Google Ads Budget?
• TikTok is performing the best so far for promoting our drink.
• After reviewing results and audience insights, TikTok shows the most potential.
• So, we’ll use the remaining budget for TikTok promotions.
• This move will help us reach more people and get better results.
Day 3 Results
Campaign Completed!
Our campaign is done—and TikTok was the clear winner! It performed 167% better than Google and Meta Ads combined.
Our goal was 200 clicks, and we hit 914—a 357% increase!
Smart Workaround to Track “Purchases”
Visitors clicking “Buy Now” saw an “Out of Stock” page.
Using Google Analytics, I tracked how many reached this point = interest level.
Product Costs
• Production per 4-pack: $2.40
• Packaging: $0.20
• Total Unit Cost: $2.60
• Selling Price (4-pack): 2.295 KWD (~$7.48)
ROI Estimates
Let’s make a conservative estimate using the 50 "Buy Now" clicks, assuming not all completed purchases.
Key Takeaways
• TikTok outperformed other platforms in both cost-efficiency and engagement rate.
• Even with just 50 out-of-stock visitors, modest conversions yield positive ROI.
• These visitors were likely high-intent users, proving real demand for the product.
• Out-of-stock visits help forecast inventory needs and guide scaling.
Conclusion
This project used real ad platforms, real targeting, and real budget—just without a physical product. While we can’t confirm actual sales, the numbers suggest this product and offer have potential. With a live product, analytics tools like Shopify, Meta Pixel tracking would give clearer results.
I turned an imaginary drink into a digital marketing playground—and made real results out of it.
