I may be a fresher, but I don’t wait for opportunities—I create them. I built an imaginary brand called HeyDay from scratch, with zero audience and no brand recognition. My mission? Grow its presence in Kuwait in just 2–3 days using the power of social media. This project shows how I can turn blank feeds into buzz and clicks into community—fast.
I mix strategy, storytelling, and scroll-stopping visuals to get real engagement. Part content creator, part social media analyst, I craft campaigns that people don’t just see—they share.
Launch a full-fledged social media marketing campaign for HeyDay, an imaginary hydration & energy drink with:
• No customers
• No brand identity
• No social media presence
Goal
Get 200+ website visits in 3 days using just $27.13—all via social media ads and creative content (TikTok, Instagram, Facebook).
Why Focus on TikTok, Instagram & Facebook?
Instagram & TikTok:
These platforms are great for reaching young people aged 18–37—HeyDay’s main audience. They’re full of fitness lovers, students, and active users who enjoy fun, visual content. Short videos and Reels helped us show off HeyDay’s benefits in an engaging way.
Facebook:
Still one of the biggest platforms, Facebook helped us reach older fitness fans too. Its wide reach and strong targeting made it a good choice to support our campaign and repurpose content from Instagram.
About HeyDay
Target Audience:
Fitness lovers, athletes, college students, gym junkies aged 18–37 in Kuwait.
• Build brand awareness
• Drive traffic from social channels
• Measure interest using a smart workaround (since it's a dummy product)
Tools Used
• TikTok Ads
• Instagram + Facebook Ads (Meta Suite)
• Google Analytics
• Photoshop, Filmora for visuals
• Dummy Website with “Out of Stock” button to simulate purchase intent
Targeting Strategy
HeyDay Ad
I created a simple ad in various sizes to introduce a new drink in Kuwait, aiming to raise awareness among potential customers.
9:16 Size
In-Feed Ad for TikTok
1:1 Size
Feed-Post for Facebook
Budget Allocation
• Total Budget: $27.13
• Used: $20.52
• Remaining: $6.61
Day 1 Results
• Decision: Pause Instagram ads due to high CPC and low engagement.
• Insight: Facebook posts had the lowest CPC and highest engagement.
Strategic Pivot
Reallocated remaining Instagram budget ($5.24) to:
• TikTok (Campaign 2 - New Ad): $3.24
• Facebook Reel (Campaign 2): $2.00
New Ad Concept
• Focus: Product Benefits + Coupon Code for Free Shipping
• Format: Short-form Video (9:16)
• CTA: “Buy Now – Limited Offer”
HeyDay New Ad
I developed a fresh ad concept focused on product benefits and a limited-time offer, designed to boost interest and clicks across TikTok and Facebook.
9:16 Size
In-Feed Ad for TikTok
1:1 Size
Feed-Post for Facebook
Day 2 Results
Why did we move the remaining $6.52 to TikTok?
• TikTok had the best performance in terms of engagement and cost.
• It attracted the most clicks compared to other platforms.
• The audience response on TikTok was stronger and more consistent.
• It aligns best with HeyDay’s target audience (18–37 years old).
• Reallocating the budget helped us maximize reach and results.
Day 3 Results
Campaign Completed!
The campaign wrapped up—and TikTok was the clear winner, outperforming Facebook and Instagram combined by 167%.
We got 908 total clicks:
• TikTok: 665
• Facebook: 207
• Instagram: 6
Our original goal was 200 clicks, and we reached 908—a 357% increase!
Smart Workaround to Track “Purchases”
Visitors clicking “Buy Now” saw an “Out of Stock” page.
Using Google Analytics, I tracked how many reached this point = interest level.
Product Costs
• Production per 4-pack: $2.40
• Packaging: $0.20
• Total Unit Cost: $2.60
• Selling Price (4-pack): 2.295 KWD (~$7.48)
ROI Estimates
Let’s make a conservative estimate using the 50 "Buy Now" clicks, assuming not all completed purchases.
Key Takeaways
• TikTok outperformed other platforms in both cost-efficiency and engagement rate.
• Based on just the 50 Out-of-Stock visitors, even modest conversion rates result in a positive ROI.
• These visitors were likely high-intent users, proving real demand for the product.
• Out-of-Stock page visits serve as a valuable indicator for forecasting future inventory needs and scaling strategy.
Conclusion
This project used real ad platforms, real targeting, and real budget—just without a physical product. While we can’t confirm actual sales, the numbers suggest this product and offer have potential. With a live product, analytics tools like Shopify, Meta Pixel tracking would give clearer results.
No product? No problem. I made up a drink and let social media sell the story.
